BRANDING
In a world where a strong brand is key to driving a business forward, the implementation of a simple branding strategy becomes critical.
In July 2005 we visibly launched our "one brand" initiative by becoming the IPC Team, a clear signal that this globally recognised brand is to become the single face for all IPC members' activities.
The IPC "one brand" strategy is now being implemented throughout the business. Communicating clearly with our customers is of great importance to us, and as we recognise that our businesses are diverse in their scope, we have developed a clear branding structure as a road map for all.
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